Meet the Heroes!

Mohammed Baida
Mohammed Baida
Managing Director
A detail-oriented and switched-on comms/ pr/editorial professional, with over 20 years of experience in leading content management and communications departments.

Drive business performance by building key COMMS, new market penetration, and content services launches. Have a proven track record of increasing revenue and market share.

Possesses exceptional interpersonal skills, an inclusive mentoring management style, and has led large teams to unprecedented success throughout my career. I am extremely adept at analysing figures and harnessing suitable data to maximise growth and have created an exceptional track record of expanding and growing organisations.

Araxi H. Keoshgerian
Public Relations Manager
Lebanese national – Multi lingual, fluent in English and Arabic and communicates in 3 other languages, Armenian, Turkish and French, has vast experience in the field of Marketing, Event management, Public and Media Relation in Leisure & Hospitality, Banking and Finance, Conferences & Exhibition Management – diversified business investment projects, Holds B.A. Diploma from New London College and a Diploma in Film Production from Manhattan film Academy – Dubai.
Arnold Pinto
Editorial Director
Highly skilled and experienced digital content and branding professional.

Possess demonstrable deep dive expertise and experience in fast-paced, digital-first newsroom environments, corporate communications, PR, crisis communications, B2B and B2C journalism, media relations and training, brand-building and activation, photojournalism, thought leadership, ideation and creating viral content for social and digital media verticals.

North star experience in identifying, developing, delivering and achieving strategic communications objectives spearheaded from the C-suite space while consistently delivering financial profitability, despite fast evolving technological disruptions, global and regional fiscal and geopolitical dynamics.

Afaf Jouana
Senior Producer
A Qualified senior media management professional with nearly 3 decades of experience in news/feature production, content writing in diverse roles across the organizational hierarchy. Professionally affiliated to National Union of Journalists, UK. Avid translator from English & Italian to Arabic . Also Arabic to English.

Well versed in development of communications strategies, maintenance of international media contacts, media planning. An adroit in compilation of terminology and information to be used in preparing news stories and articles on diverse subjects for enhancing product quality. Skilled in guiding producers, associate producers, as well as anchors, reporters and crews in terms of story selections, reports and interview line ups across all platforms based on relevant subjects.