OUR SERVICES

All You Need To Know

Strategic Communication

Strategic Communication

We make the communication process more efficient and result-driven

At CONTENT PLUS, we ideate and develop innovative and original initiatives to propagate and enhance our clients’ communications and media needs every day. We empower organisations to deliver the right message to the right audience and push boundaries to achieve success.

CONTENT PLUS will:

  • Support your strategic planning efforts.
  • Steer you in designing innovative initiatives that fit in local culture and cater to the community’s needs.
  • Guide you in delivering a consistent media appearance and editorial style that is based on well-defined standard criteria.
  • Help you understand public perceptions towards your organisation and the topics and issues that concern you.
  • Go on a journey with you to understand the needs of your audience both internal (employees) and external (customers).

Corporate Reputation

The Corporate Reputation team at CONTENT PLUS specialises in protecting and enhancing professional image; building an organisation’s profile as a leader; and, ultimately, supporting business outcomes that contribute to an organisation’s enterprise value.

Our specialists work with clients to achieve these outcomes with tailored corporate reputation programmes that deliver credible and consistent messages to key stakeholders through a variety of channels.

 Our Services:

Messaging & Organizational Positioning

We help clients establish a unified narrative and message framework for addressing key issues among all stakeholders.

Stakeholder Mapping & Engagement

We guide clients to address key stakeholder priorities that most affect a company’s reputation and enterprise value.

Executive Communications & Thought Leadership

We assist leaders in creating their stories and delivering them to the right audiences with clarity and simplicity.

Media Relations

We provide media intelligence and relationship management tools to facilitate editorial interviews and partnership opportunities for clients.

Corporate Social Responsibility (CSR)

We assist clients in establishing a strong CSR profile that sharpens the reputation and aligns with a company’s mission.

Reputation Research & Insights

We deploy unique analytical tools to measure stakeholder beliefs and track progress based on client reputational goals.

Media training

We leverage our deep expertise and understanding of the media landscape to help business leaders communicate effectively with print, digital, or broadcast media.

It Takes 20 Years to Build A Reputation and 5 Minutes to Ruin It!

Engaging Message

Whether it is a business announcement, upcoming event, or a product launch— the message you relay needs to be developed properly so that it engages those you seek to reach. Much like an Instagram post, you want to make sure that everything is well-edited, filtered, and captioned perfectly, before sharing and allowing anyone to pass judgment.

At CONTENT PLUS, our team of content writers and editors has wide experience in generating original media content, such as press releases, case studies, FAQs, thought leadership articles, white paper, etc. We can write in any style that your business may need.

We understand that this is not just one draft and done task. We value taking the time to understand the brand and/or persona that we are writing for. It is important to us that your story is told in the best light and in the right voice. We also develop writing pieces that include “keywords” to help relate the distributed content to your company’s brand. This allows better results for your brand when consumers are searching for related articles and media releases on their phones while commuting to work or on a desktop during their lunch break.

Enhance Your Brand Voice!

With the appropriate knowledge, the experience of various media platforms, and writing skills, our team understands how to properly place your brand messaging through media release writing and distribution. Knowing how to properly target your audience through media releases can be a tricky process, but at CONTENT PLUS we work to make sure that your brand voice is heard by and well received by your audience.

Media Knowledge

Through our media knowledge, we stand alongside your team, to ensure a strong brand voice is projected.

Successful Relationship

We maintain a successful relationship with both our clients and media providers as a top priority.

Thought Leadership

We work to create a successfully distinct campaign. Thought leadership involves extensive research, trade show opportunities, speaking opportunities, and award submissions.

Managing Media Response

Responding quickly and efficiently to problems is a daily task we complete at CONTENT PLUS. We often deal with clients who have crises that we call to our immediate attention. Our entire team is tightly knit and works effortlessly together to tackle anything that comes our way.

Team interaction, as well as open communication with the client, is key when handling a crisis. Open communication ensures that the crisis can be mitigated quickly before it becomes a bigger problem.

We understand how to respond and manage media response during times of crisis. Protecting brand and client integrity is of the utmost importance at CONTENT PLUS.

Crisis Communications & Special Situations

Reputation is a company’s most valuable asset. In situations where a company’s reputation or enterprise value is placed at risk, CONTENT PLUS professionals take a campaign-like approach to these challenges, closely coordinating with a client’s management team, as well as legal, financial, and other advisors, to provide strategic counsel on all aspects of internal and external communications. Our Crisis Communications & Special Situations specialists can advise companies on event-driven messages when confronted with critical situations.

Our Services:

M&A Communications

We provide industry-leading M&A communications support, differentiated by our integrated multi-stakeholder approach.

Crisis & Issues Management

We help clients across industries and geographies, to prepare for the unexpected and respond quickly when issues arise.

Restructuring & Financial Issues

We assist clients through the lifecycle of a financial event, including pre-planning, announcements, and execution.

Proxy Fights & Shareholder Activism

We provide counsel and tactical support to both deter shareholder activism and defend against activist campaigns.

Creative Communications

Strategic Content Development

We develop and communicate compelling stories that deliver an effective corporate narrative to multiple stakeholders.

Copy-Writing

We create original and innovative content

Engage & Entice an Audience

If you want to engage and entice an audience, your messaging matters. Capitalise on copy-writing by a team that knows how to create connections. In the age of information overload, capturing and keeping someone’s attention requires the ability to pack maximum meaning into the minimal number of words.

CONTENT PLUS’s writers are masters of tone, structure, and grammar. But we also trust them to chuck those rules out the window if an unconventional passage will produce better results.

At some agencies, strategy and creativity do their work in isolation, having only as much interaction with one another as is necessary. At CONTENT PLUS, we take a different approach.

Our copywriters and other creatives are intimately involved with every project from day 1. We know from experience that that kind of integration produces award-winning work that drives the best results.

Editorial Interviews

An editorial interview is one of the ways a leader connects to audiences. CONTENT PLUS conducts editorial interviews and writes them in story form that inspires people reading the content. An editorial interview helps a leader connect to his/her audience through shared experiences or as an inspiration that will engage the audience to follow the brand.

PR Content Support

Public relations involves conveying a brand’s story to an audience that will compel them to engage with the brand. All of this is done through words and delivered as a press release, an editorial interview, an editorial op-ed piece, or a quote from a company spokesperson.

Creative Press Releases

Crafting Press Releases

With the appropriate knowledge, experience with media platforms, and writing skills, our team understands how to properly place your brand messaging through media release writing and distribution. Knowing how to properly target your audience through media releases can be a tricky process, but at CONTENT PLUS we work to make sure that your brand voice is heard and is well received by your audience.

Engage Your Audience

News and feature articles are about any subject that is written for what the client needs. At CONTENT PLUS, we know what readers want to read and how they want their stories to be told. We advise clients on topics and styles that will engage their audience to read these thought pieces. We create specialised pages for newspapers and branded features that truly capture readers’ attention.

Developed to Engage

Whether it is a business announcement, upcoming event, or a product launch— the message you are relaying needs to be developed so it engages those you are seeking to reach. Much like an Instagram post, you want to make sure that everything is well-edited, filtered, and captioned perfectly, before sharing.

Understanding Your Brand

Our team of writers has wide experience in media and press release writing and distribution. We can write any style your business may need. We understand that this is not just one draft and done task. We value taking the time to understand the brand and/or persona that we are writing for.

E-newsletters/Newsletters

Bulletins that are issued periodically maintain the connection of a brand to its audience. An economically robust way to inform an audience about a company and product news is through a newsletter. It is also a great and cost-effective way to engage a workforce and inspire loyalty to the company.

Web Pages Content

CONTENT PLUS understands why most websites fail at meeting their fundamental business goals and excels at developing visually stunning and fundamentally effective sites and apps.

Company Profile

Essential to branding and brand identity is a company profile and brochure, with the list of the company’s products. It is important for a brand to communicate in a creative way that will attract its audience to avail of products and services. CONTENT PLUS can create and design company profiles and brochures to bridge the communication gap.

Arabization & Localization

Technical, Healthcare & Finance!

Technical Localisation

We provide technical localisations for various industries and companies. CONTENT PLUS’s team of localisers comes from different industry backgrounds, which enable them to localise technical terms and texts clearly, making them easy to read and understand.

Healthcare

When it comes to creating and localising content for the healthcare sector, our localisers have both advanced language skills as well as the technical knowledge of medical terminology and a deep understanding of the healthcare industry.

Finance

Financial reports are usually heavy with banking and financial terms that need extra attention to convey the right information. Speed and accuracy are essential in financial localisation. By applying the right combination of professional localisers and efficient proofreading process, we deliver high-quality localisation that always meets deadlines.

Branding & Collateral

Branding & Collateral

We develop tailored print and tangible experiences through crafting highly compelling stories for a client’s target audiences.

Visual Communication Does Matter!

Customised Plan for Your Business

We make ourselves familiar with all of this to make sure our goals meet your content creation expectations and get a reaction from your customers.

Our team works to create a customised plan for your business, so you can see the difference it makes.

Graphic Design Concept

Graphic design is a form of visual communication and leverages images and other visual elements to convey ideas. It has become an umbrella term for several types of design work.

From logos to billboards to packaging for products, graphic designers bring concepts, ideas, and stories to life using typography, shapes, color, and images. They educate and inspire customers to learn more about something, to make a purchase, or to sign up. They use specialised design software to create static images and layout pages.

Graphic designers create:

  • Visual identity: logos, letterheads, business cards
  • Marketing material: brochures, flyers, posters
  • Magazines, books, catalogs
  • Product packaging
  • Presentations
  • T-shirt designs
  • Annual reports
  • Illustrations

Powerful Message

At CONTENT PLUS, we employ and partner with outstanding photographers, illustrators and video-graphers to create exceptionally high-quality original imagery. From there, we craft polished, professional ads that stand out from the crowd and get you noticed. Anything less, and an ad can have the opposite effect, turning off potential customers who fear your ad quality reflects your product quality.

Outstanding Team

At CONTENT PLUS, we employ and partner with outstanding editors, photographers, illustrators, and videographers to create exceptionally high-quality original imagery. From there, we craft polished, professional ads that stand out from the crowd and get you noticed. Anything less, and an ad can have the opposite effect, turning off potential customers who fear your ad quality reflects your product quality.

Digital Communications

Digital Communications

The digital and creative communications practice at CONTENT PLUS conceives and produces integrated design, content, and digital strategies to influence key clients and stakeholders.

We collaborate with clients across all media and markets to advance an organisation’s business objectives with investors, journalists, employees, business partners, and consumers. From web design, content development, and social media, to video production and branding support, we help clients tell a compelling story about who they are, what they do, and why they matter.

In a world of imitations and replicas, true creative sells! Get innovative concepts and sophisticated finish pieces from our creative team and boost your brand with help from the best team in the business.

Our copywriters are creative. They read the world in a unique way, find patterns and beauty in places others often oversee, make connections between seemingly different concepts, and ask the right questions to get to the core of what a client need. At CONTENT PLUS, we love turning ideas into action that drives results.

Digital & Social Media Strategy

We provide customised solutions that enable clients to identify and engage key stakeholders through digital channels.

Social Media Management

Online Presence

To complete a full social media management strategy, we need to understand your existing social presence. Our team will guide you through a discovery process to identify the right social platforms for your brand and its social needs. It’s not one-size-fits-all as not all brands benefit from a presence on every social platform.

CONTENT PLUS will work to create a unique strategy that is tailored to your business’s social media needs.

High-Quality Content

Social platforms require continuous high-quality content to be effective and engaging, so planning is essential. The CONTENT PLUS social media management team will evaluate what your competition is doing, how your brand performs in other channels, etc.

From there, our team brainstorms an array of options to help set your business above the rest. This includes promotions, content categories, contests, use of hashtags, and memes, all to drive traffic to your pages.

Research, Plan & Create

Much more must go happen before your customers see that tweet or Instagram post, otherwise, it will fail to elicit a response from the user and go unnoticed, just like the thousands of other posts they see. At CONTENT PLUS, we research, plan, create, and execute the right social media content to make your customers act on what they see.

Our team creates content for each platform, keeping in mind what we have learned that works best for your brand on the individual platforms. No one wants to see the exact same thing on all your social media accounts, so we take the time to make each unique, while still getting your message across.

Tell A Story

Your social media posts should tell a story about your brand. That’s why we take the time to get to know your business. We take the time to design eye-catching images and graphics to really catch your users’ attention. Coupled with timely and informative posts, our approach makes for better engagement from your customers.

Engaging with Audience

We make it a priority to get people talking about your brand in the social space on the right channels. This includes posting, liking, pinning, commenting, sharing and engaging with customers around your brand goals. We monitor and manage your social sites perpetually, to grow your reach and keep the momentum going. The greater presence you have within the social media world, the more growth your company can experience.

Brand Leadership

Banish marketing jargon from your content. When you share charts on social, you’re showing that you make business decisions based on data instead of empty buzzwords. By letting the numbers speak for themselves, you can inspire customer confidence in your ability to deliver a better product or service than your competitors. Be proud of the stats that drive your brand, and your audience will be, too.

Build Trust

Anyone can claim that their product or service is better than those of their competitors, but can they prove it? Social media is full of misleading claims. You can’t expect your audience to believe your messaging at face value. Instead, you need to earn their trust. Pulling relevant data from credible sources gives your brand a sense of transparency and lets your customers know that you’re more rooted in facts than fluff.

Partnering with You

The statistic shows the number of social media users worldwide from 2010 to 2016 with projections until 2021. In 2019, it is estimated that were around 2.77 billion social media users around the globe, up from 2.46 billion in 2017.

In 2017, 71 percent of internet users were social network users and these figures are expected to grow. Social networking is one of the most popular online activities, with high user engagement rates and expanding mobile possibilities

Media Buying

Media Buying

It Takes 20 Years To Build A Reputation & 5 Minutes To Ruin It!

Growing your business is about building awareness. As a multi-platform media buying agency, we help you reach the right people, in the right place, at the right time. CONTENT PLUS represents clients of all sizes operating in a wide range of industries as their media buying agency.

In the process, we gather valuable intel on what works, and what works even better, so that each media buy is more effective than the last. The result is a customised media strategy that reaches key influencers and decision-makers, spreads your message, reinforces your brand voice, and helps you establish profitable connections with consumers.

CONTENT PLUS’s savvy marketing professionals help you get in front of your ideal prospects with a well-designed, cost-effective, and customized media plan.

“Nobody counts the number of ads you run; they just remember the impression you make.”

William Birnbach